As the Identity portfolio expands, so does the team. Jaye Iwanowski has joined as a director of the company and will head up the marketing department as of mid August. With almost 20 years experience under her belt, Jaye has worked behind the bars of almost every style of on trade establishment known to mankind and sharpened her marketing skills in previous roles at Instil Drinks Co and Funkin. Her brand development expertise will have consumers reaching over the bar for Identity brands and hunting the retail aisles for more.

Everyone’s favourite rum presenter, Paul McFayden will follow the Ferrand portfolio to also join Identity as Ferrand’s Brand Ambassador. In demand for his media and drinks knowledge, Paul is acknowledged globally as a leading rum expert and presenter.

McFadyen said, “My training sessions will take you on a sensational flavour journey, educate you on why Ferrand’s rums, gins, Cognacs and liqueurs are so unique and loved by bartenders and finally, leave you with a thirst for more knowledge. I aim to imprint my passion on every person in the room.”

Nick is on the hunt for more outstanding brands that fit the portfolio, so watch this space. If you think you have what it takes to help the team increase distribution, get in touch as Identity are recruiting across the UK.