NEW 'IDENTITY' FOR FERRAND BRANDS

Yes, you heard correctly, Maison Ferrand brands have joined the Identity Drinks Brands portfolio! Previously, Rodgers ran Instil Drinks Co where he had overseen the growth of Plantation, part of the exquisite Ferrand portfolio, from a niche, connoisseurs’ range to a bartender’s favourite with national listings.

Rodgers said, “I have Plantation in my blood, quite literally, so I couldn’t be happier to be to be working with the Ferrand products again. We’ve got some sensational plans to put Citadelle gin back on the map as the original artisanal gin; and Pierre Ferrand Dry Curacao, which was created with renowned cocktail historian David Wondrich, has to be the most exciting liqueur on the market.’

The timing of the switch in August follows the recent repackaging of Plantation Original Dark, which included an upgrade to the blend to include Jamaican rum.

The range will continue to be available from Bibendum Wine Ltd as well as other leading wholesalers and retailers.