Do you have a couple of years experience selling booze in London? Want a flexible role working with exciting brands that bartenders know and love?

Job Title            – London Sales Manager

Location            – London, home based

Salary                – Competitive market rates, subject to experience, company bonus

Basis                 – Full time, 40 hours per week, flexible hours. Will require regular evening   and occasional weekend work



Identity Drinks Brands is a new drinks distribution company offering national brand sales and marketing, with a passion to be the best by working with class leading products and employing a highly skilled and motivated team.

 Initially representing Green Box Drinks and Maison Ferrand, the portfolio consists of very high quality spirits with an existing UK presence and rapid growth. For more information on the brands, visit our website Further producers are expected to join the portfolio in the near future.

 The successful candidate will develop and activate on-trade sales, predominately in London, with the role tailored to suit the candidate’s experience, contacts and personal circumstance.


·       The role is predominately a territory sales role for a large part of London, as such at least three days a week are expected to be field based

o   seeking new listing opportunities across portfolio

o   following up sales leads

o   on-going account management

·       Negotiating brand support deals

·       Brand training

·       Implementing marketing campaigns

·       Bringing in Identity marketing and brand ambassadors as required

·       Completing customer and prospect records

 Personal Requirements

·       At least two years experience selling drinks in London

·       Ability to manage own diary and time

·       Incredibly highly motivated and driven to win new sales

·       Able to connect with bartenders and bar owners

·       Good communicator

·       Organised

 While we can’t offer dental healthcare or the level of the budget you may get from a large corporate company, we can offer an exciting opportunity to work in a company in its infancy, where you get the freedom to be yourself and to make a permanent impression on what we believe will become one of the most important new brand companies of our generation.

 To apply for the role, please send your CV and a few words about why we should hire you to



On July 22nd in the most likely of all places to hold a sports tournament (outside Canary Wharf tube station), 70 or so London bartenders joined forces to compete in the ultimate test of athleticism, mockery skills, rum laybacks and yes, beach volleyball. The day began with timid attempts to get the ball over the net, proceeding with aggressive competition and all the romanticism of true bartender team spirit. Finally the day ended with Drunken Monkey taking the overall winning trophy, only just beating Big Easy and Sophie Mackay of course limping home.  A generous amount of faming, naming and shaming pictures can be found on Nick Rodgers FB page.

Identity will be hosting ongoing bartender sport esc events, if you would like to enter your bar team we’d love to hear from you. 



Nick Rodgers has launched a brand new drinks company with a focus on high quality spirits that are looking for rapid growth in the UK. Identity Drinks Brands will initially be representing the Green Box Drinks portfolio, which consist of beautifully bottled, excellent quality English spirits and also offer a sustainable option to bars by selling in a unique, refillable bag-in-box system. See here for more details on Boxer gin and Element 29 vodka.

Rodgers said, “I knew the next step for me was to launch my own company and I intend to grow our brands by engaging with likeminded people who simply adore good quality liquids as I do, right through from producer to the customer who picks up the glass.”

Nick is on the hunt for more outstanding brands that fit the portfolio, so watch this space. If you think you have what it takes to help the team increase distribution, get in touch as Identity are recruiting across the UK.